YouTube marketing that keeps working

Longer than paid media and shorter than most people fear, though it depends entirely on topic competition. Video is closer to search than to social — a piece can keep earning views for years, which is the reason to build a library rather than chase a launch.

Yes, and it often does. We can sit in as the specialist layer, hand a roadmap to your own team, or own the workstream outright. What matters is agreeing who decides what before we start — most friction between an agency and an in-house team is unclear ownership rather than disagreement about the work.

We agree what we are trying to move, and how it will be measured, before anything starts. Reporting is in plain language: what ran, what the evidence shows, what changes next. Where an outcome depends on platform, market or customer behaviour outside anyone's control, we say so rather than promising a number.