We plan, build and run ChatGPT ad campaigns for businesses across India — targeting, creative, conversion tracking and the weekly decisions that decide whether the spend pays. A founder-led studio that has bought paid media for 250+ brands. If you want ChatGPT ads run properly, talk to us.
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A growing share of buying research never touches a search results page. People describe the problem to an assistant in full sentences — the budget, the constraints, what they have already ruled out — and act on what comes back. Advertising inside that conversation reaches someone mid-decision, which is the most valuable moment there is and the hardest to buy anywhere else.
It is a different signal from a keyword. A search query is three words with the context stripped out. A conversation carries the context, and ads are matched against it — so the offer and the message do more work than bid management does.
Advertising channels also reward whoever learns them before they get crowded. Account history, tested creative and a clean measurement setup compound; the operator who built them early keeps buying cheaper than the one who arrives after the auction fills. That is the argument for getting competent at this channel rather than waiting for it to be the obvious thing to do.
The mechanics are worth understanding before you spend, because they change what a good campaign looks like. Bid micromanagement matters less here than it does on Google. The offer, the creative and the tracking matter considerably more.
Ads are matched to the topic and intent of what someone is discussing, through a second-price auction — so you usually pay less than your maximum bid. You are not bidding on a phrase somebody typed; you are bidding to appear when a described situation matches what you sell. The brief becomes the important document, not the keyword list.
Cost per thousand impressions for reach. Cost per click for traffic. And conversion-optimised cost per click, which optimises towards what happens after the click — a purchase, a sign-up, a submitted form. Picking the wrong one is the most common and most expensive early mistake, and reach is usually the wrong default.
Ads appear to signed-in adult users on the free and lower-priced tiers. Subscribers on the higher paid tiers do not see them. That shapes the audience you are buying, and it is better understood before the budget is committed than discovered afterwards.
The platform reports impressions, clicks, spend, click-through rate, average cost per click and cost per thousand, and conversions. Useful, and thinner than Google Ads. Which is precisely why the measurement that decides your budget has to live on your side — in analytics and your CRM — not be read off a dashboard.
There is no large minimum spend commitment, and campaigns can run on a modest daily budget — this is not a channel that demands a six-figure test. Rates move as more advertisers enter the auction, so rather than print numbers that go out of date, here is the shape of it. Ask us and we will quote what it costs this week.
| How you pay | What it is for | What decides your cost |
|---|---|---|
| Per thousand impressions | Reach and awareness | Rarely the right first objective for a business that needs leads |
| Per click | Traffic to your site | Your maximum bid, settled at second-price, so usually less than you bid |
| Conversion-optimised per click | Purchases, sign-ups, enquiries | Requires working conversion tracking before it can optimise anything |
| Daily budget | Controlling total exposure | Low enough to test a hypothesis without betting the quarter on it |
A test that tells you something worth knowing costs less than a month of most agency retainers. What is genuinely expensive is three months of spend against the wrong objective with no tracking in place to prove it either way — which is the state we find most accounts in when we are asked to take them over.
Every ad platform rewards the same handful of disciplines: knowing who you are talking to, an offer worth responding to, creative tested in a structured loop rather than swapped on a hunch, conversion tracking that survives an audit, and the judgement to kill something in week two instead of month three. Change the platform and that list does not move.
We have been doing it since 2018, across 250+ brands, with two founders who still work on accounts rather than just selling them. ChatGPT ads get the same treatment as every other channel we buy: a hypothesis, a budget small enough to be wrong with, measurement built before launch, and an honest read on the numbers afterwards.
We will also tell you when this is not the right channel for you. Some offers do not belong in a conversational surface, and saying so on the first call costs us a retainer and saves you a quarter. That answer is free, and it is the reason to start with a call rather than a proposal.
Whether your offer belongs in a conversation at all. Considered purchases where people ask for advice are a natural fit; impulse categories and anything needing a visual showroom usually are not. We would rather lose the retainer than bill you for a channel that cannot work for what you sell.
Advertiser registration, billing, campaign architecture and the objective choice that determines everything downstream. Structured so results are readable later, rather than one campaign carrying every audience and every ad in a single bucket.
Platform reporting on this channel is thin, so measurement gets built on your property: analytics events, server-side where it matters, and lead capture tied back to a source. Without it you cannot tell a cheap click from a real customer, and every decision after that is a guess.
Copy written for someone mid-conversation who has already stated their problem — a different job from writing a headline against a keyword. Tested in a structured loop so you learn which angle worked, not merely that something did.
Start conservative, scale what clears your cost per acquisition, stop what does not. Where published benchmarks are thin, that discipline is the whole job — there is no industry average to hide a bad month behind.
A monthly read on spend, cost per outcome, and what we are changing and why, in plain language. Written for an owner deciding whether to keep going, not formatted to look busy.
Already running paid media elsewhere? The rest of what the studio does is where most accounts start, and ChatGPT ads sit alongside it rather than replacing it.
There is no proposal deck and no retainer conversation on the first call. Bring the product, the margin and what you are currently spending elsewhere, and you will get a straight answer on whether this channel suits it, what a sensible first test looks like, and what it costs at today's rates. If it is not a fit, we will say so.
Where a figure moves with the platform, we point you at a conversation rather than print a number that goes out of date.
Yes. OpenAI's Ads Manager is open to Indian advertisers, and ads are served to signed-in adult users on the free and lower-priced tiers. We handle advertiser registration, billing and campaign setup as part of onboarding, so there is no platform paperwork for you to work through.
Tell us what you sell and we will tell you honestly whether a conversational ad surface suits it — before any budget is committed.
We’ll review it, then arrange a founder call if it is a fit. Or call +91 95182 76146: Monday to Saturday, 10:00 - 18:00 IST (UTC+5:30)